In software development, success is often measured by technical milestones — features that work as intended and meet functional requirements. However, a project can technically succeed while failing to deliver a positive user experience (UX), leading to poor adoption and eventual failure. As RevStar’s UX/UI Design Lead Oleg Greegoriyev points out, “Software development is meaningless if the end product’s use repels its users.”
Frequently, UX issues arise because UX design is treated as an afterthought, something to be addressed post-release. This approach is not only short-sighted but also costly. Attempting to fix core UX problems after launch usually requires a complete overhaul, which could be avoided by implementing a more user-centered approach from the beginning.
