NEW YORK; May 4, 2023 –Today at World Tour NYC, Salesforce, the global leader in CRM, announced plans to collaborate with Accenture to accelerate the deployment of generative AI for CRM. Together, the companies intend to establish a hub for generative AI that provides organizations with the technology and experience they need to scale Einstein GPT—Salesforce’s generative AI for CRM—helping to increase employee productivity and transform customer experiences.