In a partnership with Big Brothers Big Sisters of America (BBBSA), NBCUniversal aims to foster life-changing relationships for young people. In honor of Wicked’s themes of mentorship and personal growth, BBBSA launched the Wicked Kindness Challenge on November 13, World Kindness Day, inviting “Littles” to complete a digital kindness curriculum inspired by Wicked. After completing the challenge, they were encouraged to share their experiences on social media, with exciting Wicked prizes awaiting some lucky participants.
Adding an unforgettable experience, a Big Brothers Big Sisters of Greater Los Angeles “Little” named Jamie attended the Wicked press junket on November 8. NBC News National Correspondent Jacob Soboroff mentored Jamie, an aspiring journalist, as her “Big For a Day,” taking her along to see what the making of the movie looked like behind the scenes. Jamie then took the spotlight, interviewing Wicked cast members Cynthia Erivo, Ariana Grande, Ethan Slater, Marissa Bode, Jonathan Bailey, and director Jon M. Chu. Jamie’s remarkable opportunity reflects NBCUniversal’s commitment to mentorship, as she learns directly from professionals in her dream field.
Soboroff has a long history with BBBS – his father is in their Hall Of Fame after serving as a Big for 50+ years, and Jacob ran the New York City Marathon on November 3 in support of the organization.
“We’re excited to partner with Universal Pictures and the cast of Wicked to create unique career exposure opportunities for our young people and amplify the power of kindness, which is central to our mission at Big Brothers Big Sisters. The story of Wicked beautifully illustrates the transformative power of compassion, friendship, and community—all values at the heart of our mission. Through our Wicked Kindness Challenge, we hope to empower young people across the country to find little ways to demonstrate kindness as a daily practice, strengthening their own lives and the lives of those around them.”
— Artis Stevens, President and CEO of Big Brothers Big Sisters of America
The post Bringing the Magic of Wicked to Life: NBCUniversal’s Social Impact Initiatives Inspire Kindness, Accessibility, and Mentorship appeared first on Big Brothers Big Sisters of America – Youth Mentoring .