NEW YORK; Oct. 18, 2022 – As the gap between what customers need and value and what businesses offer widens, businesses that put life-centric strategies into action and meaningfully contribute to customers’ lives will see an annual growth rate of nine percentage points higher on average than their lagging peers, who are likely to shrink year-on-year, found a new report from Accenture (NYSE: ACN). In addition, the report also found these businesses are three times more likely to outperform their peers on speed-to-market and almost five times more likely to outperform on customer lifetime value.