The data analytics space has seen a lot of growth in the past decade. Companies make investments in their technology with new features and functionality that strive to better the user experience and make them more productive. As technology advances, new tools enter the market with the message that they are modernizing the analytics and business intelligence experience: claiming to do something better or more intelligently than its predecessors. With the rise of the cloud data warehouse, the modern data stack, and generative AI, companies are experiencing curiosity on what all is out there and questioning if their current analytics platform is solving all of their needs.
