The pace of change in media has been rapid over the past decade or so, and the COVID-19 pandemic has only accelerated the industry’s evolution. Yet amid a fast-changing world, one constant remains: the pressure on marketers to drive positive return on investment. According to the Nielsen Annual Marketing Report: Era of Adaptation, the ability to adapt and change is critical to success for brands. As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics in order to reach audiences whose habits and preferences have shifted.
How can marketers adjust their strategies and tactics to thrive in this new world? During Nielsen’s Cannes LIONS Live 2021 virtual experience, Lana Busignani, EVP, International Lead, Outcomes, Nielsen, discusses the findings from the Nielsen report including how marketers from brands of all sizes can adapt their marketing strategies moving forward.
In this session, Lana explores how marketers are navigating this new world and answers questions such as:
- Do marketers lack confidence to react nimbly to the market?
- Are marketers looking to increase investment in media and measurement?
- Is measurement a universal challenge for marketers?
- Is CTV still uncharted territory for marketers?
Watch our on-demand recording of this session for more insights into adapting your marketing and advertising to today’s new media world.